Positioning and the brand development process In my previous post I wrote about brand development and the importance of positioning your brand as the first in your prospects mind. If you can position yourself as the first to offer a
Becoming a Brand Leader is About Timing Building a brand for your service or product involves strategy. Often convincing prospects that your service or product is better than your competitor’s is a pointless task. What many prospects value most is
“In the long run a brand is nothing more than a name.” – Al Ries & Laura Ries The 22 Immutable Laws of Branding Creating the name for your brand can be one of the most difficult parts of the
Australian based adventure sports training company the Altitude Academy provide international travel packages with a difference. Much more than just a holiday, all of Altitude’s trips are purpose designed to provide an incredible life experience. Director Nick Farr hired Sean
Australian based adventure sports training company the Altitude Academy provide international travel packages with a difference. Much more than just a holiday, all of Altitude’s trips are purpose designed to provide an incredible life experience. Director Nick Farr hired Sean
Categories and Brand Development
Positioning and the brand development process In my previous post I wrote about brand development and the importance of positioning your brand as the first in your prospects mind. If you can position yourself as the first to offer a
Positioning yourself as a brand leader
Becoming a Brand Leader is About Timing Building a brand for your service or product involves strategy. Often convincing prospects that your service or product is better than your competitor’s is a pointless task. What many prospects value most is
Five Tips for Creating a Brand Name
“In the long run a brand is nothing more than a name.” – Al Ries & Laura Ries The 22 Immutable Laws of Branding Creating the name for your brand can be one of the most difficult parts of the
Corporate Identity
Australian based adventure sports training company the Altitude Academy provide international travel packages with a difference. Much more than just a holiday, all of Altitude’s trips are purpose designed to provide an incredible life experience. Director Nick Farr hired Sean
Adventure travel company logo design
Australian based adventure sports training company the Altitude Academy provide international travel packages with a difference. Much more than just a holiday, all of Altitude’s trips are purpose designed to provide an incredible life experience. Director Nick Farr hired Sean