Conference Marketing Collateral

Appita’s 2012 conference themed “PEOPLE, PRODUCTIVITY, PROFITS” will explore opportunities and techniques to drive performance, productivity and profits in a new energy economy. To help launch the campaign for the conference executive director Adele Elice-Invaso hired Sean to design an array of marketing collateral. Amongst the material Sean designed were magazine and press ads along with registration brochures and a call for papers. One of the challenges Sean met during the project was to organise the plethora of information into a well organised and targeted campaign.